Saturday, 17 April 2021

Who Founded LongChamp Fashion Accessories?

 LongChamp A Global Brand

When it comes to fashion, LongChamp is well known as a manufacturer of high quality hand bags, but has it always been the case?

Longchamp, stands for quality, having been a palatial icon in France for many years. The fashion brand itself has become one of the most iconic fashion brands of recent years. But, who founded it?

Early Beginnings

So, how did this iconic brand begin? Little surprise that with such a French name that Longchamp began in Paris in 1948. The architect behind it? Jean Cassegrain.

Already involved in the tobacco business following the second world war, Cassegrain honed his entrepreneurial skills by selling tobacco products to Allied troops, according to Wikepedia.

However, Cassegrain wasn't content to simply peddle the same line of products, so he innovated, becoming the pioneer of leather covered pipes, among other products, that were reportedly coveted by celebrities such as Elvis Presley.

Elvis, an early customer of Jean Cassegrain

Cassegrain called his fledgling empire Jean Cassegrain et compagnie. The name, and iconic brand came later when he distanced himself from the family name, whcih was used to purvey fine paper. So, as an admirer of Longchamp racecourse in Paris, Cassegrain settled upon the name Longchamp.

Why did Cassegrain use the racecourse? Well, there was a flour mill visible on the final furlong of the racecourse, and, his surname literally meaning 'crush grain', felt that the association was strong enough to adopt the name. As a nod to the racecourse, Jean also chose a rider on a galloping horse as his logo.

LongChamp racecourse inspired the fashion brand

Early Growth of the Brand

As mentioned earlier, Cassegrain wasn't content to rest on this laurels, and a good thing too, as his industriousness led to this fashion brand being now a global enterprise.

As such, Cassegrain was already selling products on all major continents by the early 1950's. However, did this incllude the handbag for which he is famous? No.

Birth Of The Iconic Handbag

It may be a surprise given the success of his line of luxury goods in the early 1950's to find out that the first women's handbag took nearly 20 years to have it's first item manufactured.

In fact, it was in 1971 that Cassegrain used a toiletry case combined with strap and two flaps as the prototype for his new range of luxury handbags. Although Cassegrain had had success with leather covered pipes, his new range were initially made of nylon.

Cassegrain, being progressive, wasn't content to keep the range limited to artificial materials, being as such are not generally associated with luxury. So, during the decade he expanded his new design to include Khaki Nylon and Leather. These new bags, being much lighter than heavy suitcases, provided a much more popular alterative.

But that was not the end of his innovations. Cassegrain soon came up with the idea of the Xtra-bag, which built upon the idea of revolutionising luggage by folding down to only a quarter of it's size, allowing easy folding away and storage. This wonderful innovation itself became the inspiration in 1993 of the Le Pliage handbag, which formed the new focus of the company, on women's handbags, for which they are famous today.

From this point, the foundation had been laid. The company was formed, structured, and thriving. And, the range of products had been determined and improved. From this point on, the brand had settled into a pattern that would ensure it's popularity ever since.

Where To Find A LongChamp store in the UK

If you are in the market to purchase quality leather goods, you could consult a reliable UK business directory. However, here are the contact details for a store or two for your reference.


Phone Number:  +44 20 7493 5515


28 New Bond Street, London, UK
229-247 Regent Street, London
318 Oxford Street, London

Friday, 9 April 2021

What Is LongChamp?

 LongChamp, or more precisely Palais Longchamp is a monument in the 4th arrondissement of Marseille, France. It is truly a magnificent piece of architecture! 

Longchamp Marseille France

Origins of Longchamp

Today, the LongChamp houses the Musee de beaux-arts, and the Museum d'histoire naturelle de Marseille, however, this is only it's modern use.

Longchamp was originally Palais Longchamp and was built to celebrate the construction of the Canal de Marseille which was built to transport water from  the Durance River to Marseille.

The foundation stones were laid on 15th November 1839 by Duke of Orleans. However, as with a building of this intricacy, the Palais Longchamp took some 30 years to complete. 

You may wonder who was responsible for such a magnificent design? Well, the architect who was responsible was Henri-Jacques Esperandieu, who centred his design on the water fountain named chateau d'eau, as you can see in the photo below:

Chateau D'eau Palais Longchamp

Uses For The Grounds

As mentioned previously, the Palais Longchamp serves Musee's and museums today, a vital addition to local culture and tourism. We have a guide to local businesses which contains many similar establishments as well as more routine trades and services such as even local window cleaners. However, the Palais also has a couple of uses that you may not be familiar with, what other uses have existed here?

One of the foremost ways that the grounds of the Palais have been used centres around Longchamp Park. This park was opened in 1869, the same year as construction of the Palais was completed. Longchamp Park has been a popular part of the grounds, even hosting a zoo from 1898 to 1987, when, because of public outcry, the zoo was closed. The reason? The public's perception of traditional views had changed with the times, and their image went from public curiosity and support, to antipathy, or even hostility. As such, the Palais moved with the times, and the zoo was shut.

Something that has survived public sentiment, and still survives today is the Jardin du Plateau. Whilst you may not have heard of this, the Jardin du Plateau includes a magnificent English Landscape Garden, which has, as some it's features, winding alleys and trees of note such as a 150 year old Plane Tree, and two trees that are 120 years old: an Oak, and a Siberian elm.

Learn More About LongChamp

To contact for a tour, arrange a visit, or just find more information, consider using:


phone +33 4 91 14 5950

I hope that you will take time to visit and discover all that Palais Longchamp has to offer!

Who Founded LongChamp Fashion Accessories?

 LongChamp A Global Brand When it comes to fashion, LongChamp is well known as a manufacturer of high quality hand bags, but has it always b...